The 2024 election cycle is poised to become the most expensive in history, with an estimated $10.7 billion expected to be spent on political advertising, marking a 19 percent increase from the 2020 cycle. AdImpact, an ad tracking company, has already identified over 7,400 unique political TV ads, surpassing the number from 2022 during the same timeframe. A significant portion of this spending, approximately $2.68 billion, is projected to be allocated towards various races. This surge in spending highlights the intensifying competition and the increasing importance of media in political campaigns.
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